Video game blogging and journalism is at an all-time high in terms of readership and engagement. This is partly due to the constant release of new games and content updates for existing titles.
Gaming blogs need a strong identity and community to thrive. This means focusing on a specific niche within the larger industry. For example, Gnome Stew focuses on RPG content (both tabletop and video), rather than publishing massive news articles about the latest big title releases.
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- Daily
There are a lot of great blogs to choose from, covering all manner of topics relating to gaming and the wider entertainment industry. You’ll find everything from video game reviews and guides to discussion forums, live events and esports.
For example, Attack of the Fanboy was founded in 2010 and offers gamers a place to get all the latest news and information they need about video games and their releases. The site also features videos and a blog.
Kotaku is one of the most popular gaming blogs out there, with its fun and witty articles on all aspects of the gaming world. The site covers video game news, hardware reviews and even board games!
There’s a wide variety of gaming blogs to choose from, but some have more of a niche focus than others. For example, PureNintendo is all about Nintendo games, offering daily updates and useful advice for those who love playing these titles.
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- Weekly
If you’re blogging about breaking gaming news or have exclusives, this can be a powerful way to drive traffic to your blog. Gaming news tends to only be interesting for a short period of time, so it’s important to promote your content on your social channels as quickly as possible.
If your gaming blog is known for creating helpful walkthroughs and guides, this can also be a huge driver of readership. For many gamers, getting stuck in a game is a common occurrence, and having a well-written guide to help them through can be extremely useful.
Regardless of how often you publish, be sure not to sacrifice quality for quantity. Darren Rowse’s experiments with increasing blog publishing frequency found that high frequencies often lead to unsubscribes, so it’s important to balance the number of posts you publish each week with the amount of valuable content you create each week. The best games blogs will have a healthy balance between these two factors.
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- Bi-Weekly
Depending on your niche and audience, you may only need to update your gaming blog with new content bi-weekly. This is particularly true if you focus on a specific aspect of gaming like community or esports. These topics are often interesting for a long period of time, and you can attract many viewers by including user-generated content, or even giving away a game through your blog. News articles, on the other hand, are much more short-lived, but can bring in large audiences if you have exclusives or breaking news. They also make excellent social media posts that can be shared widely and quickly.
- Monthly
As a gaming blog, you will want to produce high-quality content regularly and develop a strong identity that is instantly recognizable. This will allow you to create a following and potentially be approached by games studios or developers to cover their new releases or exclusive titles.
For example, Amiga Guru was started as a passion project for two retro gamers and is now a hugely popular site where they share their love of classic Amiga games like Lotus Turbo Challenge II or Jimmy White’s Whirlwind Snooker. Similarly, PureNintendo is a blog that focuses on nothing but Nintendo games and has become a leading source of news and reviews for its audience.
Another highly popular gaming blog is Attack of the Fanboy who share a wide range of video game news, reviews and guides. The site has a diverse readership and attracts a lot of attention when they have a big exclusive announcement or breaking news story. Seeking guidance on personal finance and investment strategies? Click here https://allegiantpatriots.com/ or visit our official website for financial wisdom from bloggers.
